When I went to bed last night, it was with a feeling of hope that I might wake up with a mixed-race woman as the leader of the free world. The idea was exciting because it sends such a powerful message to all women about leadership and culture. Alas, it was not to be.
It reminds me of a key lesson from my course with Aberdeen University exploring organisational culture and conflict. The thing I noticed from the very first lecture was that culture is essential for inclusion. I’d say that a common mistake for organisations is to make a bold commitment to EDI, setting goals and indicators without doing the culture work required for success.
The US election result highlights the tensions in society around equality and change. What we have seen in America is a choice between masculine and feminine cultures and what we have learnt is that patriarchy is alive and well.
Watching Harris on the campaign trail, I saw an intelligent, warm, empathetic leader who could speak to all and bring unity. She came across as honest and credible, with a professionalism fitting for a world leader.
Hofstede’s cultural theory suggests that in a masculine society, gender roles are distinct. The belief in this culture is that men should be assertive, tough and focused on material success. In such a society, men ’hold more positions of power, get paid more and are expected to act in a masculine manner‘.
By contrast, feminine cultures have no such divides with men and women equally concerned with quality of life. Feminine cultures tend to have loose gender roles, equal pay, female representation in most positions of power, and quality of life and relationships with people are valued over status and wealth.
Whilst individualism vs collectivism represents a separate cultural dimension, it does seem to me that this election result represents individuals concerned with self-interest which is in conflict with the more caring, nurturing feminine approach which might be more collectivist.
Culture develops from history so whatever the original model of a nation or organisation, this will inform views and beliefs. Looking more into this, the values attributed to America are justice, freedom, equality, democracy and compassion. Let’s be honest though, perception has a role to play here – some have been free and equal for longer than others!
If you listen to the powerful speech from John Legend and Common at the 2015 Oscar award ceremony, you will hear them speak passionately about the continued struggle for justice in America and around the world (listen from 2.28)
So for many today, the election result will seem like an historic day for equality and social justice in a very damaging way. For all those campaigners and activists feeling tired and drained today, it’s a night for pizza and pyjamas. Tomorrow, the work continues. Here is a gift to inspire us all and bring courage and strength: ‘Still I Rise’ by Maya Angelou (1987, Live performance)
Does this resonate with you or do you have a different perspective? Whatever your views, feel free to share in the comments below.

